Competition for medical and wellness tourists in the region is growing, and so are the groups promoting themselves as critical players in the medical and wellness tourism industry. These groups include governmental institutions, facilitators, private associations, and even tourist agencies. In an industry that crosses countries and cultures, it is difficult to be sure you know who you are working with as well as understanding patient expectations. To increase transparency and manage expectations, MedXJordan joined collaboration from main public and private stockholders as follows: